Why should you care about your brand identity? Whether you realize it or not, your business began building a brand identity on day one. The real question is, what does that brand identity communicate to your customers, to your employees, to your prospects? Is it easily identifiable, professional, and consistent throughout your marketing efforts? If not, then you are most likely LOSING SALES!
What is "brand identity"?
In essence, the word "brand" means to "mark for the purpose of establishing ownership" and the word identity means "the totality of what makes something different or unique". So, the foundation of "brand identity" is "a mark which establishes ownership of something unique."
What is Strategic Brand Identity?To be strategic about something is to "create and execute a plan which is aimed at a specific goal." This may come as a shock, but many businesses begin with little or no strategy and create little if any strategy along the way. What’s even more shocking is the number of businesses which will create a strategy but never take the additional steps necessary to connect that strategy to their visual image with clarity. A business which is being strategic about their growth will know who they are, where they are going, and why they want to go there. These core values form the foundation for successful businesses to create the visual identity, with clarity, which communicates those values. This is Strategic Brand Identity.
Why is Strategic Brand Identity so important?
The connection between your strategy (Strategy = mission + core values) and your identity is EVERYTHING to the growth and success of your business. The connection between your strategy and your visual identity is paramount to your growth and success. For over four decades, Sun Graphic Technologies has been helping businesses maximize this connection by helping to strategically shape their brand identity and communicate more effectively to consumers, employees, and prospects. Whether your company is a large retail corporation or a small service business we have the knowledge and experience to help you grow and we are ready to put that experience to work for you! Our experience, your success!
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